Approach

The most effective websites are a product of Great Design. Every element that makes up a website needs to be engineered to optimize its effectiveness. An effective website is intuitive and easy to use, its content is well presented and thoroughly answers all questions the user might have.

Many businesses approach their website design from the context of it being a self-promotional tool, however the best websites approach the design from the context of the end user.

Great Design begins with strategy and focus. The process begins by defining all functions of the finished product, and thus clarifying the approach and focus of the website. Defining the focus sets the standards for visual design. Strategy and Focus are the core principals of great design.

Function must be defined first. To describe a website’s function, users must be profiled. A website MUST answer every question these future users have about your business. What will this website do for your users?

Once the function is defined the process of forming the website will be much more automatic. The interface, intuitively designed to allow the user easy access to the information it contains. The content, engineered to be scannable and easy to read. Each line, written as if it is on a billboard.

A well designed website effortlessly guides you through to the information you need, drawing you in and through the experience of using it.